Tony Zanger

The Sense-Making Seller: Moving from Information Provider to Strategic Advisor

The Sense-Making Seller: Moving from Information Provider to Strategic Advisor

In today’s B2B landscape, buyers face a paradox; they have access to more high-quality information than ever before, yet this […]
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The Evolution of B2B Sales Training: Why Traditional Learning Approaches Are Falling Short

The Evolution of B2B Sales Training: Why Traditional Learning Approaches Are Falling Short

The world of B2B sales has fundamentally changed. Today’s customers are more informed about what they are buying and expect […]
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